03 May 2025

Business Planning, Marketing, Productivity, Sales Coaching, Sales Prospecting 0 Comment
You can improve your marketing strategies by understanding how cognitive biases influence consumer behavior. These biases are systematic patterns of deviation from norm or rationality in judgment.They are mental shortcuts our brains use to simplify complex information and make decisions quickly. While these shortcuts can be useful in everyday life, they can also lead to predictable error...
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17 Apr 2025

Marketing, Personal Improvement, Sales Coaching, Sales Prospecting 0 Comment
You can significantly enhance your marketing strategies by understanding the power of social influence. This refers to the way people's thoughts, feelings, and behaviors are influenced by the real or imagined presence of others.In marketing, leveraging social influence can be a powerful tool for driving conversions, building brand loyalty, and shaping consumer behavior. It taps into our ...
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07 Apr 2025

Business Planning, Marketing, Sales Prospecting 0 Comment
Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience.The story you tell, and the method in which you use to weave that story throughout your marketing campaigns will be based on your overall goals but one thing remains the same: You...
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