17 Apr 2025

You can significantly enhance your marketing strategies by understanding the power of social influence. This refers to the way people's thoughts, feelings, and behaviors are influenced by the real or imagined presence of others.In marketing, leveraging social influence can be a powerful tool for driving conversions, building brand loyalty, and shaping consumer behavior. It taps into our ...

03 Mar 2025

At first glance, it might not seem important to live your life with purpose. After all, so long as you get through the day and are reasonably happy or content, it's all good, right? Not really. Without purpose you're missing out. Mark Twain has been credited with many great quotes. But, I submit to you his greatest quote was, "The two most important days in your life are the day you a...